The most successful businesses have one thing in common – a well thought out marketing strategy with clear targets. As a strategic marketing consultant and coach based in the heart of Lancashire I am well placed to provide a range of strategic marketing services to North West Business.
Market researchCreating a sound marketing strategy means understanding your present situation and where you want the business to be by a specific date. Marketing research provides insight into how your organisation and its products are perceived by your customers, prospects and competitors.
Through tailored research and competitor analysis I can help you identify the needs and wants of your customers and gain a detailed understanding into your market. Armed with this information we can create a marketing plan to take your business where you want it to go.
Marketing planOnce we have a clear understanding of where you want to go, a marketing plan is needed to strategically meet those objectives. In my work as a marketing consultant we work together to establish the marketing strategy and tactics needed to get you where you want to be. Without this, you won’t be able to work out if you got to where you wanted to be.
Most importantly, I help you identify the best ways to understand the impact of your marketing tactics on your bottom line. This means we ensure your strategy evolves as your business does, driving you towards continual success.
Marketing messageone of the most important things in marketing is the creation of a clear message that will connect with your customers. In my work as a marketing coach we work together to establish your distinctive competitive advantage (DCA) and figure out a positioning proposition that will mean your customers will want to work with you rather than your competitors.
Marketing PromotionsUnderstanding your tactical options for marketing your business is very important. Tactics are essentially the details of the strategy. As a marketing consultant I can help you to understand your products, the price, how they will be distributed and what marketing communications channels will be the most effective. Will advertising, public relations or digital marketing be best? Or will it be a combination of a number of tactics?
Marketing EvaluationEvaluation is an important stage of your marketing. You need to examine your goals at the beginning of the process, during the journey, all the way to where you are now. To see what we have achieved we need to look back!
As an experienced strategic marketing consultant, I offer specialist knowledge about the types of key performance indicators (KPIs) that should be used to measure the success of your strategic marketing. By understanding this date, we can modify your approach to ensure that it continues to provide a return on investment (ROI).
So, if you are looking for a specialist strategic marketing consultant to help you, and your business is located in the following Lancashire areas: Blackpool, Blackburn, Burnley, Chorley, Lancaster, Ormskirk and Preston.
Please call: +44 (0)7966 396 306 or email: simon@marketingconsultantlancashire.co.uk
