Mobile App Development Consultant Lancashire

This year revenue from mobile apps is going to be worth in excess of 70 billion US Dollars. Back in 2014 the number of worldwide users using mobile devices overtook the number of desktop users. Now more than 50% of users spend their time on a mobile device and 80% of internet users own a smartphone and mobile device usage continues to grow exponentially.

The reality now is that 90% of time on a mobile is spent in apps and therefore the majority of companies in 2017 are now investing in their own mobile app. Developing a mobile app alongside a responsive website will improve user experience and therefore sales.

As a mobile app development consultant based in Lancashire, I can work with you to create mobile apps for smartphone and tablet devices on both Apple & Android. The critical thing is to define the purpose of the mobile app. From there I use frameworks to develop a mobile prototype. The front end process accounts for interface design, synchronisation & caching of app data. The back end process is designed to store users, manage user experience and integrate data.

Mobile apps encourage interaction with your business

Mobile apps offers users awareness and interaction with your business. Most importantly they encourage users to engage with your brand. In summary mobile apps help to:

• Provide another channel for users to interact and engage and do business with you
• Inform users about your products and services
• Send push out notifications to help with promotion
• Create trust and allow users to communicate with you

Developing a mobile app helps to provide deeper value to your users. One way to do this is through a rewards program. Users are rewarded with great offers and discounts the more they interact and use your app. Once your app is developed I can help you promote it:

• App stores are much better at making their stores easy to get around and to be found for specific keyphrases. Make good use of app store optimisation is important.
• Promote your app on social media and run a pay per click (PPC) advertising campaign across Google and social media channels.
• Developing a promotional video that tells your big idea and demonstrates the feature and benefits of the your app.
• Promote your app offline using, advertising and public relations to push users to apps stores to download your app.