Email Marketing Consultant Lancashire

There are nearly 5 billion email accounts worldwide and many email users say email is still there favourite form of business to business communication. Furthermore nearly 50% say they like to receive regular promotional emails from companies they know.

However the average worldwide open rate is circa 17% and click through rates are as low as 3 to 4%. Although open rates are not what they used to be email marketing remains a good tactic to promote new business offers to existing customers.

Email marketing remains an affordable tactic

Email marketing allows you to send your promotions and offers to your and create an instant response. It remains an affordable tactic when you consider you can get your message to your customer for as little as 1 pence per recipient.

Comprehensive software reporting allows key information such as open rates, click through rates, conversion rates and engagement journeys to be tracked. This helps to plan future campaigns, and modify them so that your emails are always reaching out to the right people.

Email marketing is more challenging in terms of bypassing security software, spam filters and designing for mobile devices. However, as an experienced email marketing consultant based in Lancashire I’m knowledgeable about designing creative well written emails that work across desktop, tablet and mobile. My associates and I proactively manage database lists and once we’ve got you up set up, we can carry out data cleansing, additions and ‘bounce backs’ so that your ‘opt-in’ list stays fresh, up to date and legal.

What’s more I have experience designing well laid out landing pages that are consistent with your promotional email message and help to convert more users to customers. Conversion tracking in Google Analytics can then provide more data about the customer’s interaction.