SEO Consultant Lancashire

Search engine optimisation (SEO) aims to achieve the highest ranking position in the organic listings of the search engine results pages (SERPS) for a range of specific keyphrases entered into a search engine, such as Google or Bing by an internet user.

Around 60% of searches are organic and 10% paid advertising (PPC) As a search engine optimisation consultant based in Lancashire I believe being committed to a professionally managed search engine optimisation strategy is critical. Google remains the big player, circa 70% of worldwide searches are made using Google. So how effective is your business at ranking your website on page 1 of the major search engines?

As an SEO consultant in the search engine industry, I understand all analytical data and you should know that click rates (CTR) go up the further you are up search engine results page. In position 1 on page 1 you are 3 times more likely to get clicked than if you are in position 3 on page 1.

Conversion rate optimisation (CRO)

As well as getting unique users to your website I focus on converting users to leads and then to sales. This is called conversion rate optimisation (CRO). CRO is the understanding of a customer journey from the user arriving on the website all the way through to a logged activity such as reaching out or making a sale. The focus is to understand the most efficient route to gain the most conversions.

Search engines constantly modify rules to rank websites in terms of relevance and quality in relation to the users search terms. I invest a great deal of time keeping up to speed with the algorithm changes made by the major search engines. In doing so I hope to place my client’s website on page 1, and above their competitors.

The bottom line is my associates and I know SEO very well, I’ve been ranking my customers websites successfully for over 20 years and I’m committed to getting my clients a solid return on investment (ROI) iI understand the SEO steps to get results, from keyphrase research, competitor analysis, content marketing, inbound link building through to conversion recording in Google Analytics.